World Cup 2014: What Are You Searching?

With World Cup fervor in full swing, it is the perfect time to recap its success—in search. With the help of Google Trends, we took a look at what the world has been searching.


Before the World Cup, Google Think Insights predicted this year’s tournament would be a monumental happening across the globe. The blog also claimed the World Cup would be the most interconnected sporting event in the world. And already eight weeks in, I’d say the prediction is right on track. In over 50 games and 1.6 billion searches, the World Cup has succeeded in breaking records from both a national and global search perspective, primarily due to modern technology’s drastic changes in the past four years. From a national standpoint, U.S. soccer fanatics have been increasing over the past five years thanks to an easy-access web and massive events like the Olympics.

Soccer Surge in the States

Unless you’ve been living under a rock, you’ve noticed the buzz around the World Cup in the United States. In fact, other American sports have taken a hit during the month of June. The NBA Finals (shown below in red) occurred concurrently with the World Cup, but in the U.S., searches for soccer (shown below in blue) were 10 times higher as shown below from Google Trends

World Cup vs. NBA finals search trends
Topic searches for “FIFA World Cup” in blue vs. topic searches for “NBA Finals” in red from Google Trends


Local Searches in Minnesota

The trend has even caught fever in Minnesota with a stark increase in searches for “World Cup” leading up to the tournament and continuing to climb until the July 1 game vs. Belgium.

World Cup Search Trends in Minnesota
Searches in Minnesota for “World Cup” in 2010 vs. in 2014 from Google Trends



Global Trends

Despite the heartbreaking loss against Belgium on July 1, the United States still created waves in worldwide Google searches. After setting the record for the most saves ever in a World Cup match, U.S. goalkeeper Tim Howard sparked curiosity for his saves in not only the United States, but also in Belgium. According to Google Trends, searches for America’s new soccer hero spiked to 144 times his usual search volume.

As for global search trends, here are some more highlights from Google’s World Cup search infographic:

  • The Netherlands wanted to know more about how to make chili than about the Chilean World Cup team.
  • Italy could not care less about the Rolling Stones when the World Cup is in play.
  • The world thinks Belgian soccer player Kevin De Bruyne looks like Prince Harry.

The U.S. Is Out, but the World Cup Still Dominates in Search

Overall, it is clear that the World Cup has taken over Google Search worldwide and it is bound to only increase until the World Cup Finale. What have your searches been around the World Cup? 




SUITE 2000

PHONE: 612.392.2427