Bing Ad Intelligence has been around for a while now but many search marketers still do not use it. Bing Ad Intelligence is an extension that you can download free for Microsoft Excel. Once you download it, you can log in to your Bing account in excel to conduct your keyword research. I think that many people use their Google keyword research and just import it into Bing. We all know that what might work on Google, might not work on Bing. Here are some reasons why you should download Bing Ad Intelligence and start using the tool:
- It’s more extensive than the Bing UI – Here is where you can do all the keyword research that you cannot do in Bing’s UI.
- They have keyword research templates – Get started with your keyword research with one of these templates. These templates are great for keyword research and insights. Moreover, they are nice enough to send to clients when doing research.
- You can use it for landing page optimization – Go beyond keyword research and gain insights on landing page optimization. Use the webpage keywords to see what keywords are the highest ranking from your website.
- Keyword categories – Quality scores dragging you down? Plug in your keywords using the keyword categories to see what categories come up for your keyword. Most keywords will show up in multiple categories. These insights will allow you to better optimize your landing pages and also give you new ideas for negative keywords if you do not want to be ranking for certain categories.