Why Paid Media Planners Write Great Haiku

 

In a world where getting your audience’s attention is near to impossible, keeping your message short and sweet seems to be the recipe for success. At Nina Hale Inc., we specialize in paid media with a team of expert paid media planners. Our paid media planners write concise, informative copy but exactly how do they do it?

They go back to the basics! A Haiku, the three-lined poem consisting of five syllables in the first and last lines and 7 syllables in the middle line, can present the same challenges as writing attention-grabbing ad copy. So we decided to task our team to write paid media-inspired haiku. Our rock stars accepted and answered some questions on their strategy – see what they had to say below.

GIVE US YOUR BEST PAID MEDIA HAIKU!

 
Writing This Haiku
Felt Like Writing Ad Copy
And I Don’t Like It.
-Austin V.
 
Budget Is On Pace
Do We Have Any Conversions
I Can’t Find My Ad
-Axel R. 
 
SEM Haiku

Please Follow Best Practices.
Or, Hire Paid Planner.
-Ben W.
 
The top three you strive
A call to action that drives
The beast is alive 
-Danielle N.
 

What do you find most difficult about writing paid search ads?

  • “Character limits. Or anticipating what your audience is searching for and incorporating that within the message.” – Austin V.
  • “When you’re one character limit over and can’t fit in the punctuation at the end of an ad.” – Axel R.
  • “Including all aspects of best copy practices, such as keyword insertion, calls-to-action, and differentiators.” – Ben W.
  • “Writing something enticing that stands out while staying withing 70 characters or less.” – Danielle N.

Do you have any tips or tricks that help you write concise ads?

  • “Keep things simple and clean, but don’t talk down to your audience.” – Austin V.
  • “Sometimes I’ll write four to six different variations of an ad to find the one I like the most.” – Axel R.
  • “If you’re stuck, look at what your competitors are doing and point out what you don’t like about them.” – Ben W.
  • “Cut out unnecessary filler words that aren’t keywords or that are attention grabbing. ” -Danielle N.

What do you think is the most important thing to be sure you include in the ads?

  • “Call-to-action. Otherwise, how would they know what you’re offering or want them to do?” – Austin V.
  • “Making sure you use the proper domain extensions like .com, .org.” – Axel R.
  • “Message relevant to query intent.” – Ben W.
  • “A strong call-to-action that is descriptive but also will get the searcher’s attention.” – Danielle N.
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