Where’s The MoMoMo? | Modern Mobile Moms Sweeping the Internet

The Modern Mobile Mom (or, MoMoMo as they’re called in the biz) is an ever-growing, increasingly important decision-making demographic for Internet marketers. Moms are more influential than ever in the home and online. • 80% of them have searched on product after seeing it on TV • They’re searching with longer phrases to find exactly what they’re looking for • Over half the moms surveyed said they have followed up researching online with a purchase offline The increase among mobile usage for moms continues to grow. Over 65% of females ages 30-49, with children and own smart phones use those smart phones to research information about a product. The graph below illustrates that 25% of females with children, a smart phone, aged 30-49 have purchased a product on a mobile device. Looking to get in touch with the MoMoMos? Try mobile marketing, folks. Credit: Google Insights for Search, 2011/2012

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