WHAT WE DO

Align traditional + digital
Maximize performance

TRADITIONAL MEDIA

Traditional Media

Consumers are constantly exposed to millions of brand messages across a multitude of mediums and devices. The digital and physical worlds continue to merge. This means the days of siloed media planning – of thinking about traditional and digital media as separate entities – are gone. At Nina Hale, we blend offline and online media strategies to ensure we reach the right person, on the right channel, at the right time, and with the right message.

We know that well-placed traditional media can play a critical role in your media mix. A creative TV spot or well-placed billboard during rush hour can significantly impact brand recognition. But the way we buy and measure traditional media has evolved. To keep pace and align with digital, traditional media can now be bought and optimized much in the same way as we plan online media. New, innovative technologies allow us to not only measure the relationship between digital and traditional, but how they impact one another.

We approach traditional media with a digital mindset. We are rigorous and methodical. We identify the opportunity and apply our expertise to media planning, campaign setup, and targeting. And, true to form, our dedication to accurate and meaningful measurement is second to none. We identify unique opportunities to quantify the impact of your traditional media. Then we use this data to tell a larger story about your holistic media mix.

We specialize in and execute on:

  • _ Print
    • _ Local & national
    • _ Newspapers & magazines
    • _ B2C & B2B audiences
  • _ Out-of-home
    • _ Traditional OOH
    • _ Experiential
    • _ Events & tradeshows
  • _ Television
    • _ Broadcast & cable TV
    • _ Advanced & digital TV (addressable, programmatic, connected, OTT)
  • _ Radio
    • _ Terrestrial
    • _ Streaming
  • _Offline media measurement
    • _ Cross-channel impact
    • _ Brand lift studies
    • _ Light-dark market testing
KEEP IN TOUCH

STAY CONNECTED: JOIN OUR NEWSLETTER

CONTACT US

100 SOUTH 5TH STREET
SUITE 2000
MINNEAPOLIS, MN 55402

PHONE: 612.392.2427
EMAIL: INFO@NINAHALE.COM