Social media marketing has come a long way, and has become a critically important (and effective) component of a digital marketing mix. More than almost any other channel, social media has changed the shape of the consumer journey – by altering the way consumers learn about and interact with their favorite brands, a successful social approach must now inform, engage, and support a company’s fans and followers.
Aligning social media activity with paid and organic efforts is no longer a bonus tactic, but a must-have option in any digital marketing arsenal. We’re up to date on the latest social media tools and trends, and ensure that our clients approach all their social channels strategically, creating and amplifying content that aligns to their overall business objectives.
We specialize in:
_ Social media strategy
_ Paid + organic social media execution
_ Social channel and goal definition
_ Social audits and competitive analysis
_ Fan acquisition
_ Community management
_ Social listening