/ Content Strategy
A good digital journey needs content that matters to your audience. We use data, insight and straight up know-how to make your content count.
_ Content strategy
_ Keyword research
_ Keyword mapping + content optimization
_ Content audits and gap analysis
_ Consumer journey identification
_ SEO-enhanced copywriting
_ Content calendar creation
_ Search-friendly social media
Content marketing and content strategy go hand-in-hand – content marketing is the creation and distribution of relevant content, while content strategy is the plan behind it. This concept is nothing new, but that doesn’t mean it’s easy. Creating content that your customers find useful, entertaining, and shareable requires deep audience insights and the right resources; optimizing your content for your customers takes expertise and precision.
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