Content marketing and content strategy go hand-in-hand – content marketing is the creation and distribution of relevant content, while content strategy is the plan behind it. This concept is nothing new, but that doesn’t mean it’s easy. Creating content that your customers find useful, entertaining, and shareable requires deep audience insights and the right resources; optimizing your content for your customers takes expertise and precision.
This is where our team comes in. We help clients navigate the content journey from start to finish – from identifying your focus keywords, to incorporating them across channels, to engaging in successful content marketing. The result? Increased organic search engine visibility, expanded brand awareness, and improved cross-channel content.
We specialize in:
_ Content strategy
_ Keyword research
_ Keyword mapping + content optimization
_ Content audits and gap analysis
_ Consumer journey identification
_ SEO-enhanced copywriting
_ Content calendar creation
_ Search-friendly social media
Education / 200% increase in conversion rate
Content strategy and SEO equity planning improves cross-device performance during website redesign
Education / 31% average growth rate YoY
Strategic identification of content opportunities increased both organic traffic and leads