Amazon Advertising + Marketing
The start of a consumer’s shopping journey no longer begins at the mall or in a big-box retail store. It begins online, where the selection is endless, the prices are competitive, and convenience supersedes pretty much everything. But not all retail websites are created equal. Amazon’s growing dominance cannot be ignored.
Little known fact: Amazon’s advertising and marketing opportunities aren’t just for brands with ecommerce sales goals. There’s something for everyone. With Amazon’s version of paid search – Amazon Marketing Services (AMS) – we’ll tap into our nearly 15 years of search experience to manage highly targeted sponsored search ads (think sponsored product ads, product display ads, and headline search ads) to drive revenue for retailers. Using Amazon Advertising Platform (AAP), we can leverage some of the world’s most sought-after data – Amazon’s first-party shopper data – to run granular display campaigns for businesses across verticals.
But there’s so much more to Amazon than search and display ads, and it’s difficult to know where to start. From helping to determine how Amazon fits into your larger digital strategy, to planning for and leveraging Amazon Skills, to standing up Amazon Storefronts, to optimizing product content for Amazon vs. Google, we’ve got you covered.
We specialize in:
_ Amazon paid search (via Amazon Marketing Services, or AMS)
_ In-platform display media (via Amazon Advertising Platform, or AAP)
_ Amazon content optimization
_ Store feed optimization
_ Amazon Storefront setup
_ Store and product content strategy
_ Audience list targeting & retargeting
_ Content strategy for Amazon Alexa Skills
_ Amazon-Google co-optimization