We’re Hiring! Senior Search Manager / Account Manager

Nina Hale, Inc is currently seeking a full-time Senior Search Marketing Manager with a strong focus on Account Management. This is an executional position as well as strategic and client-facing. However we often will assign teams to work on projects, with people having specific specialties such as link-building, technical SEO, media planning, etc.

Key Responsibilities include:
  • Key point of contact for clients.
    • Integrate SEO and Paid Placement into client marketing plans.
    • Create strategic roadmaps for lead generation / eComm growth incorporating tactics of search, social for search, and PR for viral/link building.
  • Work alone, or with internal specialist teams to develop, implement, report, and analyze PPC campaigns top to bottom across multiple web sites and channels.
  • Using direct tools (Google AdWords interface) and 3rd Party bid/campaign management software, optimize and manage PPC campaigns.
  • Identify and create plans for SEO projects or maintenance, including link-building, keyword research, content enhancements, technical architecture improvements.
  • Use 3rd party tools and reporting engines to track, analyze and report on SEO results.
  • Identify, recommend & implement new landing pages for A/B testing on engines and oversee the process (with outside developers and designers) and results.
  • Work with project manager to create and ensure timely delivery of project schedules.
  • Report developing search trends and opportunities to internal team and clients, with occasional authorship of POV’s (Point of View) documents.
  • Work with sales staff on new client pitches or rfps.
  • Summarize and communicate the status of all campaigns with appropriate internal and external contacts.

25% – Client contact, strategy, analysis, team management. 50% – Executional PPC. 25% – Strategic SEO with some execution depending on your skill set.

Required Skills:
  • Strong analytical focus.
  • A firm understanding of interactive marketing and online media strategy.
  • Excellent written and verbal communication skills, and client skills.
  • The ability to work independently as well as with a team in a fast paced, goal-oriented environment.
  • Extreme attention to detail and accuracy.
  • Ability to manage multiple projects simultaneously while meeting deadlines.
  • Self-starter approach to work, with a positive attitude, to consistently meet and exceed objectives and take on more responsibility.
  • Experience with PPC Management & Web Analytics tools.
  • Experience in strategic planning of, or execution of SEO projects.
  • Google certified for at least one: (Google Adwords Professional, Google Display, Google Analytics, Reporting).
  • 3+ years hands-on experience with SEO, SEM, campaign promotions, A/B testing, bid management.

Nina Hale, Inc is a Minneapolis SEO/SEM ad agency with 16 employees and over 75 combined years of search engine marketing expertise. We plan, implement, and measure SEO, PPC, and Paid Placement advertising campaigns for companies, and for agencies on behalf of their clients. We work with Blue Chip and True Blue clients. Search is complex and fluid. This is all we do; all day, every day. If you’re interested in joining us please email a cover letter and resume to jobs at ninahale dot etc etc.

  • Salary DOQ: we pay competitive wages.
  • Top-rate health plan (BCBS), paid 100% for individuals.
  • Immediately-vested 3% match IRA.
  • Flexible work schedule.
  • Work-life balance (average 40-45 hrs per week).
  • Goofy, friendly, geeky, inclusive, and positive/supportive atmosphere (if you’re mean to or derogative of comrades or clients, you’ll be shown the door).
  • One conference per year.
  • Killer espresso machine.



SUITE 2000

PHONE: 612.392.2427