Interesting thing I saw today. I knew about a video beta in Google PPC, but I only just saw it today in the form of watching a trailer. I saw this ad for the Babies Movie (I’ve sat through the preview twice now and it looks insufferable). When I expanded the box it started playing right away. I also think it’s interesting that they’re sending people to the fan page on Facebook. But it makes a lot of sense to me. If you get people to be fans, you can continue that conversation with them (and then as an agency, I can target people who like it – for my own clients).