Top 4 SEO Updates April 2017


1.Google’s FRED Algorithm Update

2. The Google Mobile FIrst Index Likely Won’t Launch 2017

3. Google Announces Product Schema For Image Search Months Later

4. Google: Why We Don’t Disclose Most Google Updates & Algorithm Changes


1.Google’s FRED Algorithm Update (4.18.17)

Google’s FRED algorithm update is the latest in a long line of tweaks designed to better identify sites with low quality content and remove or reduce their presence in search results. Similarly, this algorithm targets site that leverage this low value content to generate backlinks that violate Google’s Webmaster Guidelines.

What It Means for Marketers

Content is more important to SEO success than ever before. But any content efforts must be undertaken with the goal of informing and providing value to human visitors – not just search engines. Content that is unique, robust, and written for humans will be rewarded in search results. Thin, duplicate, keyword-stuffed, low value content will continue to be devalued and in some instances, like Google’s FRED algorithm update, actively punished.

(Source: Nina Hale)


2. Google’s Mobile-First Index Unlikely To Launch In 2017 (04.06.17)

Google’s Gary Illyes has revealed that the search engine is not yet ready to fully adopt a mobile-first index of search results. Although previous reports indicated that the switch would happen sometime after Q1 of 2017, new reports indicate that engineers are still testing and that the launch may not happen until the end of 2017 or early 2018.

What It Means for Marketers

Google engineers are looking to launch when the results are as close to quality neutral as possible, meaning the full index switch should not drastically change search results. By looking for signals that may be missing from the mobile-first index and filling those gaps, the search engine hopes to improve or maintain quality when the rollover finally takes place.

(Source: Search Engine Roundtable)


3. Google Announces Product Schema For Image Search Months Later (04.11.17)

Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.

What It Means for Marketers

Like Pinterest’s search feature, “Similar items” currently supports fashion apparel and accessories, but home and garden will be added in the coming months. “Similar Items” requires websites to add technical schema markup, which helps Google find product offerings on the web, to be eligible.

(Source: Search Engine Roundtable)


4. Google: Why We Don’t Disclose Most Google Updates & Algorithm Changes (04.07.17)

John Mueller explained that Google doesn’t announce all algorithm updates because they happen so frequently and he doesn’t feel disclosing them is useful for webmasters in most instances. Google does hundreds of updates per year, making it tedious to share every single algorithm update daily with webmasters. He did say Google would make webmasters aware of specific algorithm updates that have a widely actionable component. For example, announcing Google’s mobile algorithm update was useful because it allowed webmasters time to make their site’s mobile-friendly.

What It Means for Marketers

Google never announced all of its algorithm tweaks but used be more forthcoming with information around major updates, like Penguin or Panda. Webmasters should not expect to get direct announcements or confirmation of these types of algorithm updates moving forward. Potential algorithm updates, especially around site and content quality, and their impacts, will need to be assessed individually by webmasters. However, webmasters should still be able to expect some forewarning from Google when an algorithm change has a very actionable component – as was the case with mobile algorithm update.

(Source: Search Engine Roundtable)


Other Notable SEO Updates:

_ 4/6/17: Google: If You Care About Your Page, You Should Link To It (Search Engine Roundtable)

_ 4/14/17: Google featured snippet showing more images (Search Engine Roundtable)

_ 4/13/17: 4 Tips for a Frictionless Mobile Shopping Experience (Google)

_ 4/7/17: Google Fact Check Feature Now In Search Results & News Worldwide (Search Engine Roundtable)

_ 4/7/17: Google: No Need To Add Alt Text To Position Or Placeholder Images (Search Engine Roundtable)

_ 4/6/17: Google Tests Local Knowledge Panels Without Maps (Search Engine Roundtable)




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