Today: Widespread Availability of Google Analytics Visitor Flow and Goal Flow

Last Thursday, Google announced they would roll out two new reports across Analytics accounts over the following days. Today, November 21st, most accounts should have access to the reports “Visitor Flow” and “Goal Flow”. The two reports are only available in the new, beta version of Google Analytics. Google defines the Visitor Flow report as “a graphical representation of the paths visitors took through your site”. The report is comprised of “nodes” and “connections” and defaults to a starting node of “Country”. The report is quite intuitive, so we won’t spend any time regurgitating information you can learn yourself, but two quick tips for navigation: Two of the most important buttons on the report are small brackets on either side of the home icon in the upper left corner. These brackets allow the user to scroll  horizontally through the entire series of visits. Also important is the small “cog” icon at the top of the flow diagram. This allows the user to filter the assigned metric by keyword or regular expression. It is important to note for clients with larger traffic levels that reports with over 100K visits use sampled data, so the numbers are not precise. The reports themselves are located under Standard Reports, Visitors, Visitors Flow and Standard Reports, Conversions, Goals, Goal Flow.

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