This Week in Search: 9.5.2014

 

New & Noteworthy

  1. The Return of Benchmark Reports to Google Analytics
  2. Shifting Your Mobile Focus: Apps vs. Websites
  3. AdWords Launches Call Tracking
  4. Facebook Prioritizes Quality Content

The Return of Benchmark Reports to Google Analytics

Wouldn’t you love to know exactly how your digital properties are performing against others in your industry? This question is usually met with a resounding “yes!”, so Google Analytics has officially reinstated benchmark reports into its dashboard. For more on what this means for your upcoming reports, check out our agency blog.

  • WHAT DOES THIS MEAN FOR YOU? GA’s new benchmark reports are available for the channel, location, and device dimensions, which means you can now explore cross-device industry trends.

Shifting Your Mobile Focus: Apps vs. Websites

While mobile apps currently constitute 52% of all internet consumption, this usage is dominated by only a handful of apps (such as Facebook, YouTube, and Google) according to a recent comScore report. Check out Digiday for more on what this means for your mobile strategy. 

  • WHAT DOES THIS MEAN FOR YOU? Because generating downloads and usage of smaller, more niche apps is difficult, investing in your mobile website remains incredibly important.

AdWords Launches Call Tracking

Advertisers can finally place tracking numbers on their website and have call conversions reported directly in the AdWords interface with the launch of Google’s newest feature. Read more about this AdWords update from Search Engine Land

  • WHAT DOES THIS MEAN FOR YOU? This feature affords insights into calls from Google paid media only, and is a more affordable solution than some other (albeit more robust) call tracking tools.

Facebook Prioritizes Quality Content

Facebook has made another update to its News Feed algorithm, and is now determining content quality based on (1) the format of links in posts and (2) time spent on pages users click on in the News Feed. For more on Facebook’s new content priorities, check out the Facebook blog

  • WHAT DOES THIS MEAN FOR YOU? Facebook is now punishing click-baiting headlines and favoring links displayed clearly in a post’s description, so be sure to make updates accordingly to stay ahead of the curve. 
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