This Week in Search: 9.26.14

Is organic traffic better? Looking to more effectively reach your teenaged audience? Answers to these questions and more in this week’s newsletter.

New & Noteworthy

  1. Is Organic Traffic Better?
  2. Digital Marketing Tips for Connecting with Teens
  3. Google Adds Schema to Search Results
  4. The Rise of Social Media Advertising Spend

Is Organic Traffic Better?

According to a recent BrightEdge study, organic traffic is better in terms of driving consumers to a website – in June and July 2014, organic search drive 51% of worldwide website traffic referrals. For more on the impact of organic traffic, check out eMarketer

  • WHAT DOES THIS MEAN FOR YOU?While specific figures varied by industry, organic traffic had the highest referral percentage of all channels.    

Digital Marketing Tips for Connecting with Teens

Want to ensure your brand message reaches teens? A recent CIO article outlines 9 important strategies to consider incorporating into your approach – for obvious reasons, we feel especially strong about number 8! Check out the full CIO article here

  • WHAT DOES THIS MEAN FOR YOU? While there is no foolproof formula to reach any audience segment, when it comes to teens it is important to speak their language and invest in the right platforms.

Google Adds Schema to Search Results

This week Google introduced Structured Snippets to its search results, and will now be incorporating interesting and relevant information (so long as it’s properly marked up) on organic listings. For more on Google’s latest update, check out the Google Research Blog

  • WHAT DOES THIS MEAN FOR YOU? Google knows how to pick and choose relevant schema markup, so don’t shy away from exploring all your structured markup options and implementing whenever applicable. 

The Rise of Social Media Advertising Spend

Social ad spending is on a rapid growth trajectory, and while it will top $8.5 billion this year, it is projected to reach nearly $14 billion by 2018. Check out Business Insider for more on the rise of social advertising.

  • WHAT DOES THIS MEAN FOR YOU? “Social” spending comes in all shapes and sizes, meaning that the classic social platforms aren’t the only ones to explore – mobile app-install ads and programmatic buying are also critical growth drivers. 
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