This Week in Search: 6.6.2014

New & Noteworthy:

  1. Pinterest Expands Access to Promoted Pins
  2. Over 30% of Consumers Use Mobile Devices Exclusively
  3. The Anatomy of a Perfect Blog Post
  4. Improving Your Thumbnail Image on Google Local Carousel
  5. Business Executives Love Email Newsletters

Pinterest Expands Access to Promoted Pins

This week, Pinterest announced the expansion of its paid Promoted Pins test with a new do-it-yourself tool, allowing brands with business accounts to promote their pins on a cost-per-click basis. Brands wishing to be part of the test will need to sign up on the Pinterest website, and then wait to hear back from Pinterest to get started.

Read more about Pinterest’s latest updates from the Pinterest blog: http://nhale.co/1okGDy0

Over 30% of Consumers Use Mobile Devices Exclusively

The Mobile Path to Purchase study is in its third year of existence, and continues to yield interesting results. According to the study, one-third of all consumers are mobile-only internet users, and 50% of respondents view mobile as an essential part of the purchasing process.

Read more about the growing popularity of mobile devices from Marketing Land: http://nhale.co/1mYzErQ

The Anatomy of a Perfect Blog Post

According to a recent Buffer article, there are seven essential elements that compose a perfect blog post – the headline, a storytelling hook, fewer characters per line, a featured image, subheads for scanning, 1,500-word content, and soundbites for sharing.

Read more about creating the perfect blog post from Buffer: http://nhale.co/1kI2Ch8

Improving Your Thumbnail Image on Google Local Carousel

Since the launch of Google’s Local Carousel a little over a year ago, there has been great controversy over Google’s selection of a business’ thumbnail image. How can you be sure your business is accurately represented in the Carousel? Ensure every photo in your account is the right size, anticipating that the bottom third of your image will be concealed behind the review overlay.

Read more about ideal images in the Google Local Carousel from Search Engine Land: http://nhale.co/SBenLt

Business Executives Love Email Newsletters

According to a recent study, 60% of business executives use email newsletters as their first source for news every day, checking a mobile browser or social app ranked second (43%), and mobile news apps came in third (28%). Additionally, 80% of executives will share interesting news through email, and 91% will share work-related content with colleagues.

Read more about the love of email newsletters from Marketing Land: http://nhale.co/SBeozc

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