This Week in Search: 6.20.2014

New & Noteworthy

  1. Achieving the Perfect Balance of Social Media Sharing
  2. The Best ROI for Local Businesses
  3. Facebook Grants Users More Control
  4. The Neutrality of Company Mentions on Social Media

Achieving the Perfect Balance of Social Media Sharing

Marketers consistently strive to achieve the perfect balance of sharing and listening on social networks, however establishing an ideal posting schedule is challenging. What are some general guidelines your brand should consider? Post to Facebook no more than once per day, aim to share three daily tweets, and create about 20 LinkedIn posts per month.

Read more about social media posting guidelines from Social Media Today: http://nhale.co/1pmFPJt

The Best ROI for Local Businesses

In a recent BrightLocal study, results concluded that organic search, while the most time intensive tactic, generated the most website traffic and phone calls for local businesses. Google Places came in second place, however both Facebook and Twitter scored poorly in terms of ROI.

Read more about ROI for local businesses from Search Engine Land: http://nhale.co/1iroIFI

Facebook Grants Users More Control

In its continual efforts to make its content more relevant to users, Facebook announced that it is not only updating its advertising strategy to be more interest-based, but is also giving users the ability to control what ads they are shown. With the introduction of ‘ad preferences’, Facebook will explain why a user is seeing a specific advertisement; in turn, users will then be able to add or remove certain interests to see more relevant content.

Read more about Facebook’s latest advertising update from the Facebook blog: http://nhale.co/1lFdluu

The Neutrality of Company Mentions on Social Media

In a recent eMarketer study, analysis of the attitude in online company mentions concluded that an overwhelming majority of mentions (76.6%) were neither positive nor negative – they were neutral. The most comment type of neutral posts? Customer service-related content, specifically people seeking assistance and asking questions.

Read more about the content and frequency of company mentions from eMarketer: http://nhale.co/1noaUbt

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