This Week In Search: 6.20.15

How can you improve your Google Analytics Account? What is new with banner ads? The answer to these questions and more in this week’s newsletter.

New & Noteworthy

  1. 5 Ways to Customize Your Google Analytics Account in 5 Minutes
  2. In Defense of the Banner Ads
  3. Twitter Introduces Autoplay Videos
  4. Bing Search Traffic Becomes (not provided)

5 Ways to customize your Google Analytics Account In 5 Minutes

Google How can you get the most out of your Google Analytics profile? Cianna Bedford, NHI Digital Analyst and resident GA expert, shares 5 simple yet incredibly powerful tips to optimize your account on the NHI blog.
  • WHAT DOES THIS MEAN FOR YOU? The data captured in Google Analytics allows you to make informed business decisions rooted in facts, so it’s critical you maintain an accurate, well-structured account. This is one blog post you won’t want to miss!

In Defense of Banner Ads

Yes, native ads may have become more prominent as of recent, but banner ads have not lost their appeal. With newly renovated features, banner ads are coming back – not that they ever left. Explore all the new tips and tricks at ClickZ.
  • WHAT DOES THIS MEAN FOR YOU? Banner ads are still relevant and not to be ignored. With the new uses for the canvas, better data-driven services, and their ability to compliment native ads, banner ads continue to prove their use in your marketing mix.

Twitter Introduces Autoplay Videos

This week, Twitter has officially joined the ranks of Facebook and Instagram with the addition of autoplay videos to its timeline. How can you leverage this for the distribution of your video content? Learn more at Twitter.
  • WHAT DOES THIS MEAN FOR YOU? Autoplay has not only created a better experience for both customers and advertisers, but has significantly increased completions of promoted videos, video recall, and generating more engagement.

Bing Search Traffic Becomes (not provided)

Google stopped providing this data in 2013, as of this summer Bing will also be encrypting its search traffic to better protect users’ privacy. Learn more at Search Engine Journal.
  • WHAT DOES THIS MEAN FOR YOU? As with Google’s privacy updates, marketers will still be able to track search traffic coming from Bing but will have extremely limited access to search query terms.



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