This Week in Search: 6.13.2014

New & Noteworthy

  1. Google Overhauls Local Business Management System
  2. Facebook (Finally!) Comments on its Decline of Organic Reach
  3. How Advertisers Can Capitalize on Online TV Viewing
  4. Social + Mobile: The Difference Between Men and Women

Google Overhauls Local Business Management System

Over the next few days, Google is upgrading its Places dashboard to the new “My Business” center. “Upgrade” actually doesn’t do the new system much justice, as Google has replaced a fragmented measurement dashboard in Google Places with a uniform, one-stop shop for submission, analytics, posting, and a variety of other features that previously did not exist.

For more information on how this upgrade will benefit local businesses, check out our latest post on the agency blog

Facebook (Finally!) Comments on its Decline of Organic Reach

For months businesses have seen drastic declines in the organic reach of their content, however until now Facebook has remained silent on the issue. This week Facebook finally issued a statement regarding its organic reach, stating that it attributes the downward trend to the massive increase of competition for News Feed visibility.

Read more on organic reach straight from Facebook on the Facebook blog: http://nhale.co/1mRgF0X

How Advertisers Can Capitalize on Online TV Viewing

To date, it has been near impossible to gain insight into the audience demographics and behavior of those who watch TV online, making it extremely difficult for marketers to successfully advertise across platforms. Finally, after three years of work, Nielsen is close to being able to measure viewers everywhere they watch.

Read more about Nielsen’s measurement improvements from Forbes: http://nhale.co/1sbybFp

Social + Mobile: The Difference Between Men and Women

According to recent studies, there are important differences between how men and women use their mobile devices in relation to social media. Specifically, while men are more likely to use mobile devices to access videos, news, and GPS, women prefer to use them for sharing and taking photos.

Read more about the difference between men and women on mobile devices from Marketing Profs: http://nhale.co/1oX8l48

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