This Week in Search: 6.12.15

How can you make the most of your social video content? Where is the biggest opportunity in digital paid media? Check out this week’s newsletter for the answers to these questions and more.

NEW + NOTEWORTHY

  1. Make the Most of Your Social Video Content
  2. The $25 Billion Opportunity in Mobile Advertising
  3. Facebook + Shopify Expand ‘Buy’ Button Test
  4. AdWords Introduces Cross-Account Campaign Management

Make the Most of Your Social Video Content

When Facebook and Instagram introduced autoplay videos into their newsfeed, they also instated a ‘mute by default’ rule until consumers opt in. How can you ensure your silent video content is still understood? Digiday weighs in.

  • WHAT DOES THIS MEAN FOR YOU? Make your videos volume-agnostic by adding descriptive text overlays, allowing your audience to both read and watch your video content.

The $25 Billion Opportunity in Mobile Advertising

Consumer usage of and engagement on mobile devices continues to rise, and the average adult now spends three hours a day browsing on smartphones. How should this impact your advertising strategy? Check out LinkedIn’s Pulse for more.

  • WHAT DOES THIS MEAN FOR YOU? According to the latest reports, 24% of media is consumed on mobile, but only 8% of ad spend is allocated to it – this disconnect represents an incredible opportunity to fine tune your approach.

Facebook + Shopify Expand ‘Buy’ Button Test

Social eCommerce is booming (looking at you, Instagram and Pinterest), and Facebook doesn’t want to be left behind – as of this week, it has officially expanded its ‘Buy’ button test to a larger group of U.S. clients. For more, check out Marketing Land.

  • WHAT DOES THIS MEAN FOR YOU? Shopify has created a Facebook sales channel within its dashboard, and is currently accepting requests to join the test. If this fits with your business model, apply now!

AdWords Introduces Cross-Account Campaign Management

Google AdWords’ latest update has PPC managers far and wide rejoicing – marketers can now review, update, and report on specific campaigns across accounts. For more details, check out Search Engine Land.

  • WHAT DOES THIS MEAN FOR YOU? This platform upgrade streamlines account management and reporting, making it possible for you to easily capitalize on high-value opportunities across all your campaigns.
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