This Week in Search: 5.9.2014

New & Noteworthy:

  1. #AmazonCart: A New Social eCommerce Experience
  2. Social Platforms as ‘Leased’ Channels
  3. The Decreasing Importance of Backlinks
  4. Facebook Announces its Mobile Ad Network
  5. BUZZ Event Recap: Paid Social Content Syndication

#AmazonCart: A New Social eCommerce Experience

This week, Amazon took a huge step toward revolutionizing the social eCommerce experience with its new Twitter hashtag, #AmazonCart. Now, when Twitter users see an Amazon product link appear in their newsfeed, they can directly add said product to their Amazon checkout cart by simply replying #AmazonCart to the tweet.

Read more about our take on Amazon’s social eCommerce integration from the agency blog.

Social Platforms as ‘Leased’ Channels

As Facebook’s organic reach continues its dramatic decline, conversation has begun regarding the difference between ‘renting’ space on a channel versus ‘owning’ your own. The idea of social channels as ‘leased’ or ‘earned’ online spaces seems a perfect fit, and serves as a wake-up call to marketers that social visibility is never guaranteed.

Read more about ‘leased’ social channels from Digiday: http://nhale.co/1npajv8

The Decreasing Importance of Backlinks

Matt Cutts stated this week that while backlinks will play a role in the Google Algorithm for many years to come, eventually their importance will diminish. As Google improves its ability to understand natural language, and can accordingly serve results based primarily on a user’s search query, it will no longer rely on factors like backlinks for this information.

Read more about the eventual decline of backlink importance from Search Engine Land: http://nhale.co/RvVEkk

Facebook Announces its Mobile Ad Network

After experimenting with a mobile ad network since January, Facebook finally announced the launch of its Audience Network at its F8 developer conference this week. Facebook has already shifted much of its business to mobile, and with Audience Network advertisers can easily place ads into third-party apps.

Read more about Facebook’s mobile ad network from Mashable: http://nhale.co/1m78dOh

BUZZ Event Recap: Paid Social Content Syndication

Missed our BUZZ event this morning? We’ve got you covered! Check out the presentation Brennan Brooks, our Senior Paid Media Manager, gave on Slideshare, or read our recap of the event on our agency blog

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