This Week in Search: 5.30.2014

New & Noteworthy:

  1. What’s Next for Google Analytics
  2. The Why and How of Shopping Personalization
  3. The Future of Local Advertising
  4. Canada Enacts a New Anti-Spam Law

What’s Next for Google Analytics

This week Google Analytics held its annual summit to discuss what updates and new features it has in store for the coming year. Upcoming big ticket items include enhanced eCommerce capabilities to help marketers understand the entirety of the consumer journey, improved reporting in terms of both flexibility and scale, and the introduction of new enterprise-class features.

Read more about what Google Analytics is planning for 2014 from the Analytics blog: http://nhale.co/1pEmYrT

The Why and How of Shopping Personalization

Results from a recent Retail TouchPoints survey revealed that as many as 73% of customers prefer a personalized experience when shopping online. What are the key tactics marketers should adopt to effectively personalize a purchase experience? Real-time recognition, loyalty appreciation, and delivery of relevant recommendations all go a long way in the eyes of consumers.

Read more about how to personalize your brand from Retail TouchPoints: http://nhale.co/Sk0mBC

The Future of Local Advertising

The Local Search Association’s annual conference took place recently, and shed light into what’s next for local advertising. Among the conference’s key takeaways was the idea of “Last Mile Advertising”, or the increasing importance of reaching a customer in a variety of different ways just before they click, call, or visit a store.

Read more about the direction local advertising is headed from Search Engine Land: http://nhale.co/1mzdJam

Canada Enacts a New Anti-Spam Law

In mid-May, Canada passed the Canadian Anti-Spam Law (CASL), legislation that will directly affect any email mailings, even those sent from the U.S., that reach Canadian citizens. Now, if a brand doesn’t comply with CASL stipulations, it could face serious penalties (read: fines up to $10 million) and potentially result in personal liability for a company’s leadership team.

Read more about CASL legislation specifics from TechVibes: http://nhale.co/1lXQHZb

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