How has Google’s ranking algorithm changed? What’s the next big thing for TV advertising? The answers to these questions and more in this week’s newsletter.
New & Noteworthy:
- Google Confirms ‘Quality Update’
- Twitter Adds Audience Insights to Analytics
- How Automation Will Change Content and Native Ads
- The Next Big Thing: Programmatic TV
Google Confirms ‘Quality Update’
After there was a noticeable change in Google’s site rankings this month, it has finally been confirmed that content quality has been updated as a ranking factor. Learn more from Search Engine Land.
- WHAT DOES THIS MEAN FOR YOU? This update – dubbed the ‘Quality Update’ – is yet another example of the importance Google places on high-quality, relevant content, so be sure to keep this in mind as you continue building out your website.
Twitter Adds Audience Insights to Analytics
Marketers now have the ability to learn about the demographics, interests, lifestyle, and consumer purchasing behavior of their followers using Twitter’s new Audience Insights feature. Check it out on Marketing Land.
- WHAT DOES THIS MEAN FOR YOU? Knowledge is power, and the more you know about your audience the easier it is to gain quality conversions through paid and organic social tactics.
How Automation Will Change Content and Native Ads
Content marketing is heading for a boom as automation increases efficiency, freeing up more time for the creation and targeted execution of high quality content. Read more on eMarketer.
- WHAT DOES THIS MEAN FOR YOU? Automated data mining will increase your reach within your target audience, making your campaigns more cost-effective and efficient.
The Next Big Thing: Programmatic TV
Programmatic TV buying is expected to skyrocket, as it’s predicted that it will account for a cumulative $10 billion of U.S. TV budgets by 2019. Get the details from Ad Age.
- WHAT DOES THIS MEAN FOR YOU? When allocating your media budget for the coming year, keep the resurgence of TV advertising through programmatic innovations in mind.