This Week in Search: 5.23.15

How is Google improving eCommerce? What’s changing in Webmaster Tools? The answer to these and more in this week’s newsletter.

New & Noteworthy: 

  1. Google Fuels Mobile Shopping with Buy Buttons
  2. Tweets Hit Google Search
  3. Shopping Ads Coming to YouTube
  4. Rebranding Webmaster Tools

Google Fuels Mobile Shopping with Buy Buttons

Online shopping just became even easier: Google has added “Buy” buttons to select posts to streamline the eCommerce process.  Get the details from Digital Trends.  

  • WHAT DOES THIS MEAN FOR YOU? This feature is only available for sponsored links, making paid search an even more attractive strategy for eCommerce businesses.

Tweets Hit Google Search

Finally! As of this week, mobile Google searches retrieve related tweets in a side-scrolling stream at the top of the page. Learn more from AdWeek.

  • WHAT DOES THIS MEAN FOR YOU? Tweets are seen billions of times per quarter on third-party platforms outside of the Twitter site and app, oftentimes screenshotted and shared on social sites and news outlets. This partnership with Google can only give your company’s social even more visibility within search results.

Shopping Ads Coming to YouTube

This week, YouTube announced its integration with Google’s TrueView for Shopping, and will now display product ads during pre-roll videos. Check it out on Marketing Land.

  • WHAT DOES THIS MEAN FOR YOU? Early tests show a significant increase in view time, ad recall, and revenue per impression when TrueView product ads were used, making this a valuable new tool in the eCommerce realm.

Rebranding Webmaster Tools

Google has changed the name of its website toolkit to Google Search Console, making it more inclusive of the people who actually use the tools and metrics – small business owners, marketers, or SEO experts – not just webmasters, like the original name suggests. Read more on the Webmaster Central Blog.

  • WHAT DOES THIS MEAN FOR YOU? Google’s move towards creating a less intimidating tool for  diagnosing and improving visibility in search will start with rebranding and continue with updates in the upcoming weeks.

 

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