This Week in Search: 5.16.2015

What has Facebook added to its ad interface? Who is rolling out their own mobile search algorithm update? The answers to these questions and more in this week’s newsletter. 

New & Noteworthy: 

  1. Facebook Adds “Call Now” To Ads
  2. Bing to Roll Out Mobile Friendly Algorithm
  3. Nielsen Now Offers Multi-Touch Attribution
  4. Facebook Brings Carousel Ads to Mobile

Facebook Adds “Call Now” to Ads

Facebook has created yet another feature to streamline mobile conversions: a “call now” button that redirects customers from the ad directly to the dial screen with one click. Read more on Marketing Land

  • WHAT DOES THIS MEAN FOR YOU? Facebook claims that these ads garner more reach per dollar than any other kind of advertising, including traditional, making it a worthy tool to explore.

Bing to Roll Out Mobile Friendly Algorithm

Following in Google’s footsteps, Bing has announced that they will be introducing their own version of the mobile friendly update. Check it out on Search Engine Land.

  • WHAT DOES THIS MEAN FOR YOU? The importance of mobile friendliness as a ranking signal isn’t exclusive to Google – it’s quickly becoming the new standard for all search engine rankings.

Nielsen Now Offers Multi-Touch Attribution

Cross-channel marketing is the new norm, but until now, the ability to measure across all channels wasn’t as common. Nielsen has officially partnered with Krux to offer multi-touch attribution measurement for clients. Get the details from Media Post

  • WHAT DOES THIS MEAN FOR YOU? Nielsen’s neutral measurement capabilities makes it possible for marketers to analyze data without bias, allowing brands to allocate budget to the channels and strategies producing the greatest results.

Facebook Brings Carousel Ads to Mobile

Carousel ads, which allow the advertiser to place multiple images and links within one ad, are no longer just for desktop. Facebook has added this cost-efficient tool to its mobile app, too. Learn more from Ad Age.

  • WHAT DOES THIS MEAN FOR YOU? Mobile usage is skyrocketing with no signs of slowing down, and these multi-image ads are made for users to swipe through quickly, increasing reach.
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