This Week in Search: 5.16.2014

New & Noteworthy:

  1. The How and Why of Schema Structured Markup
  2. Facebook Enhances Audience Insights
  3. The Benefit of Weekend Blog Posts
  4. Europe Takes a Stand in Google Privacy Case
  5. Digital Advertising: Facebook vs. Google

The How and Why of Schema Structured Markup

Schema is an HTML markup language that makes it possible for search engines to better read and understand the content on your site, and accordingly serve it to the right person based on search intent. For this reason it is one of the most effective components of technical SEO, yet it is also one of the most underused tactics for optimization.

Jake McCormick, our Search Marketing Manager, shared invaluable schema insights this week on the agency blog, and explains how you can incorporate it into your SEO efforts. 

Facebook Enhances Audience Insights

To help brands gain a better understanding of their consumers and to accordingly craft the right message for the right audience, Facebook recently introduced Audience Insights. This tool affords a 360-degree view of a consumer’s Facebook behavior, and when used in conjunction with Facebook’s other tools (specifically Partner Categories and Custom Audiences), makes campaign planning easier than ever.

Read more about Facebook’s new Audience Insights from ClickZ:

The Benefit of Weekend Blog Posts

According to a recent TrackMaven study, 87% of bloggers post content on a weekday, however blogs posted on Saturday and Sunday receive significantly higher percentages of social sharing – while just 13% of weekly blog content was posted on the weekend, it accounted for 32.6% of total weekly social shares.

Read more about benefit of weekend blog posts from eMarketer:

Europe Takes a Stand in Google Privacy Case

Google has long argued its status as a data host, and accordingly individual websites are responsible for their own content. On Tuesday, Europe’s top court shifted this relationship and ruled that as the “controller” of information, search engines like Google will be required to remove unwanted links if requested. This case represents another win for user privacy, but the full effect it will have on website content is still unclear.

Read more about Google’s latest court case from CNN:

Digital Advertising: Google vs. Facebook

Facebook is making moves to become the premier paid advertising medium, and is pitting itself directly against Google in its most recent pitches to preferred marketing developers. So, what makes Facebook superior to Google? According to the social network, it’s a combination of its effectiveness in direct-response campaigns and its expanded targeting capabilities.

Read more about Facebook’s advertising strengths (and see the actual pitch deck!) from Digiday:




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