This Week in Search: 5.1.15

What’s coming back to Google search? Should you add emojis to title tags? The answers to these questions and more in this week’s newsletter.

New & Noteworthy: 

  1. Twitter is (Finally!) Coming Back to Google Search
  2. Mobile-Friendly Test
  3. Creatives Need Data Too
  4. Expedia Adds Emojis to Title Tags

Twitter is (Finally!) Coming Back to Google Search

The long-awaited remarriage between Google and Twitter will happen in May, making it easier for non-users of the social medium to access public tweets. Check it out on Search Engine Land

  • WHAT DOES THIS MEAN FOR YOU? SEO isn’t just for websites; optimizing your social content to be easily indexed and found by search engines is important too.  

Mobile-Friendly Test

Mobile-friendliness, a trending topic since Google announced “Mobilegeddon,” is becoming increasingly important, but we have good news! Google has also created an easier way to check how your website measures up. Test it out via Google Webmasters

  • WHAT DOES THIS MEAN FOR YOU? The Mobile-Friendly Test not only tells you whether it considers a page to be mobile-friendly, it will also tell you how Googlebot interprets your content and any problems it encounters.

Creatives Need Data Too

Creating effective visual assets is becoming increasingly important, however when you’re strapped for time and resources it’s the first piece to cut. One option for improving this process? Setup your data-gathering tools to automatically mine consumer insights. Learn more from eMarketer

  • WHAT DOES THIS MEAN FOR YOU? The less time marketers spend digging up audience insights, the more time they have to do what they do best: create compelling content.

Expedia Adds Emojis to Title Tags

Last week Google began testing the inclusion of emojis in search results, and Expedia is one of the first companies to try adding icons to its title tags in an effort to improve click-through rates. Get the details from Search Engine Land

  • WHAT DOES THIS MEAN FOR YOU? When used tastefully, the added title tag decor has potential to give your page result added visibility, but be careful – overloading title tags with smiley faces and hearts will look spam-y.
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