This Week in Search: 4.3.15

Why are millennial dads a new key audience? How will Google’s upcoming algorithm update affect your SEO? The answers to these questions and more in this week’s newsletter.

New & Noteworthy: 

  1. Coming Soon: Google’s Mobile Algorithm Update
  2. Tumblr Adds eCommerce Buttons to App
  3. Mobile Messaging Apps Overindex for Retention
  4. Millennial Dads are Real, and so is Their Spending Power

Coming Soon: Google’s Mobile Algorithm Update

Search results on mobile devices are set to undergo a major change on April 21, which will heavily favor mobile-friendly sites while browsing via phone or tablet. Prepare yourself by reading up on the specifics as explained from our SEO experts on our blog

  • WHAT DOES THIS MEAN FOR YOU? Now, mobile-friendliness is not just suggested, it is a must if you want to maintain your search engine ranking – especially since mobile browsing is becoming the preferred search method.

Tumblr Adds eCommerce Buttons to App

Tumblr, ruler of the social blogosphere and champion of social activism, has now added buttons to help users engage with posts by way of purchasing items, pledging money, or learning more. Get the details from Tech Crunch

  • WHAT DOES THIS MEAN FOR YOU? Tumblr has joined the social eCommerce club, upping its rank among marketers as a potential platform for paid media.

Mobile Messaging Apps Overindex for Retention

SMS may be dying, but mobile messaging apps are gaining and retaining users more than any other kind of mobile app. Learn more from eMarketer

  • WHAT DOES THIS MEAN FOR YOU? Think past the initial download. If your app re-contacts users within the first week of installing, the likelihood that they’ll keep the app more than doubles. 

Millennial Dads are Real, and so is Their Spending Power

This year, millennials are poised to overtake boomers as the largest generation in the U.S., and the young dads in this group are aging into profitable consumers for marketers. Read about what makes them different from previous generations on Ad Age.  

  • WHAT DOES THIS MEAN FOR YOU? Because fatherhood has evolved to include more of an emphasis on homemaking, marketers should broaden audiences to include both parents and do away with exclusively targeting mothers.
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