This Week in Search: 4.25.2014

New & Noteworthy:

  1. Using Social to Amplify Search Campaign Results
  2. Pinterest Expands its Search Capabilities
  3. Five Social Media Charts
  4. The Effect of Mobile Search on the Consumer Journey
  5. Google Tests Offline Impact of AdWords Ads

Using Social to Amplify Search Campaign Results

In a new study from Marin Software, both conversions and revenue per click rates significantly increased when search and social ad campaigns were integrated. Specifically, users who clicked on both search and social ads converted at a rate two times higher than those who only clicked on search ads, and four times higher than those who only clicked on social ads.

Read more about the impact of integrated search and social campaigns from Search Engine Land: http://nhale.co/QFwv6e

Pinterest Expands its Search Capabilities

Yesterday, Pinterest announced that it is changing the way users can search on its mobile app with the launch of Guided Search. Similar to other search engines, Pinterest’s Guided Search now helps users refine searches by automatically prompting a rail of query-related, relevant content to choose from.

Read more about Pinterest’s new Guided Search from Buzzfeed: http://nhale.co/1lcbFqs

Five Social Media Charts

One out of every four people worldwide can be reached via social, and approximately two-thirds of those who use social media log in everyday, but what does this mean for the larger state of social media marketing? A recent Digiday article breaks down the current social media landscape in 5 easily understandable charts, highlighting some of the most important social trends and opportunities for marketers to capitalize on.

Read more about today’s social landscape from Digiday: http://nhale.co/1feHZIQ

The Effect of Mobile Search on the Consumer Journey

According to a recent eMarketer study, the key to succeeding in desktop search is understanding how it is informed and affected by mobile usage. Specifically, marketers will need to reach consumers at the start of their journey on mobile devices, and then adapt the desktop experience to accommodate their already informed consumers.

Read more about mobile and the consumer journey from eMarketer: http://nhale.co/1qUIqKc

Google Tests Offline Impact of AdWords Ads

Similar to Facebook and Twitter, Google is now joining forces with dig data providers to track how online ads influence in-store sales. These testing efforts notably follow Google’s recent addition of Estimated Total Conversions to AdWords, and speak to the inevitability of easily and accurately tracking both online and offline conversions in the very near future.

Read more about Google’s offline conversion tracking from Marketing Land: http://nhale.co/1ilgyYw

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