This Week in Search: 4.24.15

What are the cursory findings from “Mobilegeddon”? Which search engine is making a comeback? The answers to these and more in this week’s newsletter. 

New & Noteworthy: 

  1. “Mobilegeddon”: Scary or Exciting?
  2. Facebook Video Views Soar
  3. Using Paid Search Instead of PR
  4. Yahoo is Making a Comeback

“Mobilegeddon”: Scary or Exciting?

The much-anticipated Google algorithm update that favors sites optimized for mobile rolled out on April 21. Many webmasters did their homework, and there was an almost 5% increase in sites deemed mobile-friendly compared to two months ago.  Get the details from Search Engine Land.

  • WHAT DOES THIS MEAN FOR YOU? This update was well-publicized, and many companies prepared accordingly – including your competition. If you haven’t done so already, now is the time to optimize for mobile. 

Facebook Video Views Soar

Facebook became a force in the video world when it made its videos embeddable on third-party sites, with views up a whopping 1 billion since January and daily views having quadrupled since September of 2014. Facebook has officially become a key player for video hosting.  Read more on Marketing Land.  

  • WHAT DOES THIS MEAN FOR YOU? Capitalize on Facebook’s exceedingly high viewership by exploring paid social video ads as an alternative to traditional TV ads.

Using Paid Search Instead of PR

Having content go viral is the stuff of dreams for marketers – and by using pay-per-click and ad targeting, it can be easier than you’d think. No publicist required. Learn more from Search Engine Land

  • WHAT DOES THIS MEAN FOR YOU? Whittling down your target audience for your paid media by demographic and interests can have explosive results, as long as your strategy and content are just as fine-tuned.

Yahoo is Making a Comeback

Yahoo has grown its overall, display, and search revenues for the first time since 2012, and mobile revenue saw an even more astounding increase at a 61% growth rate from last year. Check it out on Ad Age.

  • WHAT DOES THIS MEAN FOR YOU? Although Google’s still king in the realm of search engines, don’t disregard other sites, such as Yahoo or Bing, when creating your paid media strategy, especially since default search engines vary between web browsers.
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