This Week in Search: 2.20.15

How relevant is your paid social? What should you be focusing on this year for programmatic targeting? The answers to these questions and more in this week’s newsletter.

New & Noteworthy:

  1. Your New Year’s Resolutions for Programmatic Targeting
  2. Relevancy, According to Facebook
  3. The Aftermath of the Firefox and Google Breakup
  4. Google Adds Rich Medical Content to Knowledge Graph

Your 2015 Resolutions for Programmatic Targeting

Your resolutions may include drinking less coffee or hitting the snooze button only once (maybe twice) in the morning, but what about for digital marketing? Check out Think with Google for a few 2015 programmatic resolutions.  

 

  • WHAT DOES THIS MEAN FOR YOU? This year, focus on making your creative as compelling as it could be, prioritizing mobile and video, and measuring the metrics that matter most to your business.

 Relevancy, According to Facebook

Last week, Facebook introduced Relevance Ratings, its latest strategy for ensuring users are shown content that effectively meets their needs. How will your ads rank? Read more on Ad Age.

  • WHAT DOES THIS MEAN FOR YOU? Advertisers will be able to easily monitor their relevancy scores and make the necessary adjustments to improve performance.

 The Aftermath of the Firefox and Google Breakup

Shocking the world in November, the breakup of Firefox and Google was the biggest news since Barbie and Ken’s split. Two months later, Google is still feeling the heartbreak as Yahoo gains market share with their new Firefox relationship. Angela Needham, our Paid Media Manager, spills the details on our blog.

 

  • WHAT DOES THIS MEAN FOR YOU? Remember to be monitoring your performance across all engines. Google still reigns, but Bing and Yahoo still have strong audience sizes.

Google Adds Rich Medical Content to Knowledge Graph

Last week the world of healthcare rejoiced, as Google finally expanded its Knowledge Graph to include deeper symptom and illness information. How will this affect your SEO rankings?  Check the scoop from Search Engine Land

  • WHAT DOES THIS MEAN FOR YOU? Structured, credible healthcare information will now appear in search results. While the features have not rolled out yet, this information will help users find accurate information directly from credible medical professionals rather than unverified third party websites.
KEEP IN TOUCH

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