This Week in Search: 2.13.15

What metrics should you be including in your weekly SEO report? How can you improve your Instagram strategy? The answers to these questions and more in this week’s newsletter.

New & Noteworthy

  1. The Best Metrics for Weekly SEO Reports
  2. A Makeover for Google Answers
  3. Improve Your Instagram Strategy
  4. Mobile: Upper-Funnel Shopping Activities

The Best Metrics for Weekly SEO Reports

Because of the frequency with which your SEO metrics can change, creating an accurate, usable weekly SEO report can be tricky. Given this, what should you really be measuring? Get the scoop from Business 2 Community

  • WHAT DOES THIS MEAN FOR YOU? Top performing landing pages and organic traffic are givens, but other important metrics include organic goal completions, domain authority, and backlinks.

A Makeover for Google Answers

In November Google began displaying action links for Google-specific content, but this week it took another step forward – action links now include third-party websites. How will this impact your SEO efforts? Check out SEO Roundtable for more.  

  • WHAT DOES THIS MEAN FOR YOU? Action links appear in search results when users search explicitly for a product download or program installation, so this update brings us one step closer to direct-from-search downloads.

Improve Your Instagram Strategy

Looking to improve your Instagram engagement and presence? Check out InstaWoot, a new free third-party tool that easily tracks your stats and influence score.  

  • WHAT DOES THIS MEAN FOR YOU? InstaWoot can help with both your organic and paid Instagram strategy, and facilitates real-time tracking so you can make quick updates based on performance.

Mobile: Upper-Funnel Shopping Activities

The widespread reach and usage of mobile search is well-documented, but according to recent research this hasn’t fully translated to mobile shopping. For more on how mobile devices are used for upper-funnel activities, check out eMarketer

  • WHAT DOES THIS MEAN FOR YOU? While less than 7 out of 10 mobile shoppers make a purchase on their device, more than 150 million people still use their device to conduct product research.  
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