This Week in Search: 12.5.14

How will mobile influence 2014 holiday eCommerce? What can you do to optimize your Pins for Pinterest’s new Smart Feed? The answers to these questions and more in this week’s newsletter.

New + noteworthy

  1. Mobile Dominates Holiday eCommerce Traffic
  2. How to Optimize for Pinterest’s Smart Feed
  3. Facebook Punishes Overly Promotional Content
  4. Google Updates Quality Guidelines for Local Pages

Mobile Dominates Holiday eCommerce Traffic

2014 holiday eCommerce is already seeing record-breaking numbers, perhaps the most noteworthy of which is mobile traffic – on Black Friday, it accounted for over 50% of all eCommerce browsing. For more on emerging eCommerce trends, check out Tech Crunch

  • WHAT DOES THIS MEAN FOR YOU? 2014 holiday eCommerce is projected to reach an all-time high, and as mobile will be a major contributor here, having a solid mobile strategy will be critical to success.

How to Optimize for Pinterest’s Smart Feed

Pinterest’s updated Smart Feed relies heavily on the quality of both the Pin and of the website the Pin leads to. Check out SocialMedia Examiner for more on how you need to shift your Pinterest strategy. 

  • WHAT DOES THIS MEAN FOR YOU? To ensure Pinterest considers your Pins ‘high quality’, focus on improving your images, creating thoughtful descriptions, repining other high quality Pins, and optimizing your blog with Pinterest in mind.

Facebook Punishes Overly Promotional Content

To fill its News Feed with the content its users care most about (stories from friends and Pages), Facebook is cracking down on overly promotional posts with new volume and content controls. For more on its latest update, check out the Facebook Newsroom

  • WHAT DOES THIS MEAN FOR YOU? Starting in January, pages that continually post promotional content will see lessened organic distribution.

Google Updates Quality Guidelines for Local Pages

To ensure that local pages are as helpful and accurate as possible, Google created a new set of quality guidelines for local business to abide by. Check out Search Engine Land for more on what you’ll need to be on the lookout for.

  • WHAT DOES THIS MEAN FOR YOU? The elimination of descriptors, clarification of specific categories, and an increased focus on name and category consistency are among Google’s latest changes.
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