This Week in Search: 12.12.14

What exactly is retargeting and how does it work? How did Google break its traditional holiday SEO promise? The answers to these questions and more in this week’s newsletter. 

New + noteworthy 

  1. Google Breaks its Holiday Rule with an Algorithm Update
  2. The Wonder of Retargeting
  3. Improve Your Landing Page Conversion Rate
  4. Everything You Need to Know about Rich Snippets

Google Breaks its Holiday Rule with an Algorithm Update

Google traditionally keeps its algorithm updates to a minimum during the holiday season, but not this year. Check out Search Engine Land for more on its latest Penguin algorithm shift.

  • WHAT DOES THIS MEAN FOR YOU? Penguin is the core of Google’s anti-spam fight, and when a website is caught in its web, it will retain a massive penalty until its cleaned up and is run through a second Google filter.

The Wonder of Retargeting

Ever been followed around the web by a website or product you recently viewed? You’re being retargeted, an advertising tactic that we know quite a bit about. The Nina Hale, Inc. team was recently interviewed by the Star Tribune, answering questions on how remarketing works and why it’s so successful. 

  • WHAT DOES THIS MEAN FOR YOU? By collecting all sorts of data regarding a user’s online habits and interests, brands are able to effectively locate their target audience and show them the content they have proven they are most interested in.

Improve Your Landing Page Conversion Rate

Struggling with limited landing page conversions but not sure how to fix it? If so, you’re not alone, and thanks to Unbounce there is a solution – a personalized landing page conversion course that will help pinpoint your issue.

  • WHAT DOES THIS MEAN FOR YOU? The most successful, highest converting landing pages have a focused marketing message that is aligned across channels.

Everything You Need to Know about Rich Snippets

Rich snippets are the few lines of text below each search result, and are one of the first opportunities you have to encourage a user to click through to your website. Check out BuiltVisible for more on how you can make the most out of this content.

  • WHAT DOES THIS MEAN FOR YOU? Fully leveraging your rich snippets will both enhance the user experience and make it easier for search engines to understand your content.
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