This Week in Search: 1.23.15

How can you create the most compelling ad copy? What is the future of Facebook’s video advertising strategy? The answer to these questions and more in this week’s newsletter.

NEW + NOTEWORTHY

  1. How to Write Compelling Ad Copy
  2. The Future of Facebook Video
  3. Google Knowledge Graph + Upcoming Events
  4. YouTube vs. NBC’s Super Bowl Halftime Show

 How to Write Compelling Ad Copy

To make a real impact on your audience, craft ad copy based on the phases of your buying cycle. Not sure how to work this into your messaging? Our paid media team dives into ad copy creation tricks on our agency blog.

  • WHAT DOES THIS MEAN FOR YOU? Pair language geared toward your buying cycle with messaging regarding specific features and benefits for the best ad copy success. 

The Future of Facebook Video

Facebook is placing a high priority on native advertising in 2015, including a major push to native video. For more on what else Facebook has in store for advertisers this year, check out eMarketer

  • WHAT DOES THIS MEAN FOR YOU? Of Facebook’s nearly $7.9 billion in 2014 advertising revenue, the vast majority came from native formats.

Google Knowledge Graph + Upcoming Events

The Google Knowledge Graph has significantly upgraded its ability to display event information, and now includes venue and secondary event listings. Check out the Google Webmaster Blog for more specifics. 

  • WHAT DOES THIS MEAN FOR YOU? This underscores the importance of using the right schema to highlight the most important, and in this case event-related, information on your website.

YouTube vs. NBC’s Super Bowl Halftime Show

For the first time ever, YouTube is offering its own show during halftime, placing it in direct competition with the official NBC Super Bowl show. How will this work and why could it be successful? Check out ClickZ for more.  

  • WHAT DOES THIS MEAN FOR YOU? YouTube’s goal is to promote advertising on its Google-owned platform – it will be a true test of digital vs. traditional you won’t want to miss!
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