I was an account and project management intern at Nina Hale, Inc. for the summer, and this experience greatly helped shape my ideas on what digital marketing entails. While I learned a lot more than six things, here is a list of the highlights of my education this summer.
- Working at NHI is fun. Before interning during the summer at NHI, my only previous knowledge of what an office job was like was from NBC’s The Office, which showed the minimal productivity of a company in a dying industry. While there are moments at NHI that are as hilarious as scenes from The Office, NHI is filled with highly intelligent people who are passionate about their jobs and who were ready to share their industry expertise.
- A good presentation goes a long way. This summer showed me the merit of a visually appealing presentation. Before this summer, I was all about content. While what you say and how you say it is still vital, NHI taught me that it is easier to retain information when the information is presented in an appealing way.
- The account team has a Diet Coke addiction. This first time this became apparent to me when I was working late on a Friday in order to help the NHI account team with a Monday deadline, and I got asked to make a Diet Coke run. Not food. Diet Coke. With the amount of work the account team does on a daily basis, a little caffeine boost is necessary!
- Retargeting happens to me regularly, and it is effective. Before my summer internship, I was mostly oblivious to the subtle push from digital marketers to buy an item that I had previewed online before in the form of display. Once the paid media team outlined retargeting, suddenly I was all-too-aware of my temptation to buy that dress I had my eye on when it showed up on the website I was looking at.
- The more functions a printer has, the more ways it can frustrate you. Because I was an account and project management intern, the printer and I became well acquainted, and we did not always get along. The printer had some cool features when it worked properly, but many frustrated minutes were spent at the printer as a result of the mysterious disappearances of random pages and the paper jams.
- What people search for is highly dependent on the time of the year. Reviewing keyword data based on the time of year provided a snapshot into the behavioral trends of society. The little psychology nerd inside of me was delighted to learn the great extent of how marketers use patterns of how people think to help companies reach consumers or even other companies.
NHI was an awesome place to have my first summer internship, and I will use all the knowledge I gained over these short three months moving forward!