Of all the factors that can trip up or delay an SEO project, lack of buy in throughout an organization has typically been the biggest obstacle to implementation and success. That appears to be changing according to an SEO survey conducted by Search Engine Watch, and presented at a conference hosted by SEO platform Conductor.
Search marketers in attendance were surveyed about their ability to “implement and adjust web strategies that improve search visibility” compared to last year. Seven out of ten (71%) of those surveyed indicated that they were more able to implement SEO-related changes more easily now than a year ago.
Survey respondents stated that executives and decision makers in their organizations had gained a better understanding of the importance of SEO to business development, and that 63% of executives had a clearer grasp of metrics “used to indicate SEO success.”
Reports available from the various SEO tools like Conductor (which we use at Nina Hale, Inc.) are making it easier to set benchmarks for SEO projects; gain a clear understanding of where a company stands in terms of SEO with regard to its competitors; gain visibility into opportunities for improvements that can positively impact SEO and overall business success; and provide “road maps” complete with specific tasks necessary to accomplish SEO-related goals.
Be sure to speak with your account manager here about reporting available from the Conductor platform, and how we can help you get the information you need to demonstrate the success of your SEO projects.
You can find more information about the Search Engine Watch survey here.