Somehow, it’s the last day of July, which means it’s also (sadly) the last day of SEM Awareness Month.
The thing about this (made up) stat is, that it should be more! Every search marketer interested in the growth of organic traffic to a website should be using Twitter, Facebook and Google+ to engage with and grow their audience, and, yes, also improve organic search results. So claim/create your social media profiles, use keywords in your profiles and (when it makes sense) in the updates and posts you put on them. Don’t forget to link to your content when it makes sense to do so!
Since it’s the last day of SEM Awareness Month, here is a bonus Awareness “poster.”
Just for fun, you can view all past SEM Awareness Month entries.