For the 5th installment of SEM Awareness Month, you should be warned about PPC. It’s a gateway to display. Seriously, though, if you’re doing pay-per-click, you may find yourself starting to dally in the Google Display Network. This can be scary and daunting if you’re new to the search marketing game, so do yourself a favor and ease into it! Place remarketing code on your site, and start a new remarketing campaign. Once you’ve been running that for several weeks or a month, go to your Display Network tab and look at Automatic Placements.
Try sorting by conversions and by clicks. See any patterns? Relevant domains where your ads definitely belong? If not, give yourself some more time. If you do, create yet another new Display campaign with Managed Placements, and select these domains. Now you’ve just increased your reach without casting a big scary wide net on automatic placements (though those can be effective, too, let’s not forget).