If your business has location-based promotions, custom audiences can be a great tool to increase a Facebook place page’s visibility. For this tactic, we’ll be using website custom audiences to increase place page likes, resulting in additional visibility for your organic posts. A website custom audience is Facebook’s language for retargeting.
Creating the Audience:
Even if you’re managing a multi-location business, you can easily retarget location page visitors. These pages are unique, because users visiting these pages are more likely to be interested in that location.
For each location there will be a unique custom audience defined by the location pages URL as shown above.
An important last step is to qualify your custom audience. Geo-targeting ensures that Bay Area customers are not accidentally targeted by a Dinkytown ad. In addition, since our goal in this case is page likes, it would be wise to filter out current fans of the respective place pages.
Selecting the Right Ad Unit:
The Page Like Ad unit was designed to increase page likes. The main action available on the unit is to “Like” our page.
If your Facebook place pages are used as a medium for local promotions, this tactic is a great value-add. Each low cost “like” translates into increased organic reach. This ongoing growth in organic visibility will really be enjoyed by store managers and their customers alike!