Attending SMX West next week? Nina Hale, Inc.’s own Senior Search Specialist will be discussing finding big results in paid media at the gathering of search marketing specialists in San Jose. Her session “Small Company; Big Results” will focus on three case studies of success in search engine marketing on Wednesday, March 12, at 10:45 am.
Before she sets off for #SMXWest, she answered a few questions about her presentation.
What will you be talking about at SMX West?
I will be discussing Paid Media Strategies for driving efficiency. I will walk through three NHI case studies to illustrate the paid media strategies I recommend. Each case study highlights a client within a unique industry facing a unique challenge and solution. The other two speakers in my session will be covering SEO and content.
What’s the expertise that you’re bringing with you? What should other attendees ask you about?
I am bring two years of paid media experience across a variety of industries with a variety of client sizes. By working on both large and small clients, I have learned how to take grand client strategies and apply them to small companies as well — helping them to better compete in the online space.
What are you hoping to learn?
I’d like to attend a few content sessions to learn how to write more engaging content. As the channels of paid, owned, and earned media become more integrated, I feel that’s a skill I will need to have. I’m already trying to apply content knowledge to my paid social ads, but I’d like to learn more about what people respond to will help me create more effective messaging.
Who are you looking forward to seeing/meeting while you’re out there?
I am looking forward to networking with client-side companies. I’d love to hear what challenges they are facing and hopefully provide them with valuable insight based on my experience.
Follow Angela’s journey to SMXWest on Twitter at @ninahale and @araeneedham, and follow the conference with the hashtags #smx and #smxwest. Watch this space for more information about what she gathered from one of the leading search industry conferences this year.