It’s Pinterest’s 5th birthday today! And what a five years it’s been for the little social engine that could. On this festive occasion, let’s take a look back at what Pinterest has accomplished these past few years.
Pinterest started out, as most social networks do, as an invite only platform. Its unique layout and image driven design captured users’ attention and in its first year Pinterest grew from 40,000 to 3.2 million users. That’s some serious first year growth!
However, sudden exponential growth isn’t always all it’s cracked up to be. In those early years, Pinterest struggled with the legality of its image sharing concept and failed to produce working paid options, analytics, or even release its API for pin scheduling. Thankfully for all of us, in the past year or two Pinterest rolled out promoted pins, a bare bones version of analytics, and a variety of options for developers to better incorporate Pinterest into their websites.
Perhaps most importantly for the image giant, Pinterest has used these past five years to slowly but surely integrate itself into SERPs. Pinterest has managed to make itself both a search engine in their own right, as well as an integral part of search results. Case in point: when Googling “Pinterest’s 5th birthday,” the first three search results were from Pinterest, not news organizations.
So now that Pinterest has made itself an unignorable part of any business’s marketing plan, what’s next for the image giant? Signs point to improved ad targeting or even animated ads, both of which would be exciting new opportunities for marketers. We’re excited for what the next five years may bring. Happy Birthday Pinterest!