Pinterest Update

It’s been a while since we posted anything on Pinterest, the social media darling of early 2012. In the past five months Pinterest has gone through some changes, from layout updates to spikes and dips in popularity. Here’s a quick debriefing on Pinterest updates from the first half of 2012: Updated Layout Pinterest updated their layout in April, allowing users to include a bio much like Twitter (also with a character limitation) and switched the format from vertical to horizontal. The new layout retains the ability to rearrange boards, but pins are still loaded in an as-pinned order. However, users can now choose which pin will be the board cover image, giving more control over the general look of a user’s Pinterest page. Weekly Update Pinterest users now get a weekly update from Pinterest suggesting boards and people to follow, “Pins You’ll Love,” and Pinterest provides their favorite post of the week. Most importantly, these weekly updates provide rudimentary analytics that indicate your most popular pins that week based on likes and repins. Updated Terms of Service Originally Pinterest retained the right to sell any content posted on the site; however, Pinterest never had any intention of capitalizing on this right and has since removed it from their terms of service. To address copyright infringement issues, Pinterest now allows websites to block people from pulling images from their site to pin. Other Updates Users can now pin videos from Vimeo, whereas before Pinterest only supported video pins from YouTube. Users can now also pin images from Flickr, a previously pin-free site. Pins from Flickr have a clear attribution statement that makes both parties happy with the compromise. Although the initial buzz and intense growth has died down, Pinterest continues to be among the top social networks among social media behemoths like Facebook and Twitter and remains a valuable resource for brands. Check out our introduction to Pinterest post for more general information on Pinterest and how it works.

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