If any of you are as obsessed with Pinterest as I am, you may have been frustrated by the fact that Pinterest refused to support GIFs in their platform. In order to see the animation, pinners had to click on the pin itself, leaving the main feed. While only one additional step, this was a supreme effort for many pinners (such as myself).
Thankfully, Pinterest recently announced it now supports GIFs “in all their animated glory” in the main feed. You can now play and pause pin gifs to your heart’s content without ever leaving the feed behind!
The news spread around our office like wildfire, leaving us more than a little excited.
This update is currently only available on desktops but will be rolling out to the mobile devices in the near future. I know, that means you have to wait.
What does this mean for SEO and content marketing? I’m glad you asked. GIFs have always been a fun way to increase views and engagement and the now-Pinterest-friendly GIF could significantly increase those visits, especially when tagged with keywords and relevant search terms.
You can read more at the Pinterest blog, but that’s basically it. Now go forth and GIF-ify Pinterest!