Are you leveraging the spirit of St. Patrick’s Day to grow your business? Capture the interest of influential Pinterest users and the answer could be yes. Holidays present a unique opportunity for brands to engage social audiences with festive, informative and inspiring content. As the perfect platform to showcase glossy imagery of clever craft, baking and decorating ideas, Pinterest is an especially appealing outlet for holiday content.
A recent survey by HelloSociety discovered that cross-channel sharing is a common practice among Pinterest users. HelloSociety surveyed 110 of the most influential Pinterest users (those whose images receive 700+ repins), and found that their influence expands far beyond the reaches of Pinterest. Capturing the attention of these influential users is a remarkable opportunity for marketers to drive traffic, increase brand awareness and boost sales. Plus pinterest just launched analytics, so you can get even more insight onto how consumers are interacting with your brand.
Here are a couple of pins from the ‘Holiday’ board of a Pinterest user with over 9.6M followers. Spark the interest of the influential and you too can harness the power of the holiday spirit.