Owned Media: Content, SEO, and the Algorithm

On Friday, March 21, two of the members of our SEO team greeted an audience of our clients, friends, and Minneapolis digital marketers with a presentation about the current state of the Google algorithm. Search Marketing Manager Jake McCormick and Senior Content Specialist Katie Pennell chatted with our audience about content marketing and presented some best practices for optimizing your owned media.

Our key takeaways:

  • Content matters! 
  • Natural Language Processing and Implicit Intent are on their way to search.
  • Start learning about your audience with Keyword Research.
  • Write for your audience, not for the robots.

Some links we mentioned:

The Short Cutts

SEO and Social: Our POV on How Google Is Reading Social Signals

Join us on April 16, 2014, for The State of the Bees at the Walker Art Center.

View the presentation below. Thanks to all who attended, either on our webinar or in person.

 

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