MINNEAPOLIS (September 12, 2018) – Performance digital agency Nina Hale has announced a new suite of marketing capabilities designed to help clients with and without a retail component of their business to leverage Amazon’s growing advertising portfolio and manage their ecommerce storefronts.
“It’s unique in this industry to create a whole new service that’s specific to one channel. In Amazon’s case, however, we see it as a necessity to keep pace with changing consumer behaviors and channel expansion,” said Nina Hale CEO Donna Robinson. “Given Amazon’s status in the world of ecommerce and recent efforts to earn greater advertising market share, we want to be in the position to help our clients take advantage of that growth.”
In its most recent earnings statement, Amazon reported significant year over year growth in revenue earned through its digital advertising properties, which include display banner ads and search-based product ads. This growth is indicative of Amazon’s potential to join Google and Facebook as the leading recipients of digital ad spend. Anticipating this, Nina Hale’s Amazon-focused capabilities set the agency apart as an early expert.
In addition to the growing advertising segment within Amazon, Nina Hale’s expanded services will help clients with ecommerce needs to create and manage storefronts within the online retailer’s vast ecosystem. Years of experience and expertise in paid media and search empower Nina Hale to drive revenue for clients within the Amazon universe.
In total, the agency’s new Amazon Advertising + Marketing services include:
- Amazon paid search
- Display media within Amazon properties
- Amazon storefront setup
- Product feed optimization
- Product and storefront content strategy
- Content strategy for Amazon Alexa Skills
- Amazon & Google search co-optimization
With the approach of the 2018 holiday season, Nina Hale’s suite of new capabilities will be immediately available to clients and prospects.