Ever wondered how content marketers develop their cross-channel processes? Curious about how we take a tiny piece of data and turn it into results? This year at #Share15, Nina Hale, Inc., is getting into the nitty gritty of the content development processes and data analysis that yields results in organic search.
For the second year in a row, NHI employees are presenting at Share15, a national conference centered around one of our core SEO tools, BrightEdge. If you’re a Share attendee, you’ll have three — yes, three — different chances to see us present and chat with us.
Nina Hale, our founder, is leading lunchtime discussion sessions on both Tuesday, September 22 and Wednesday, September 23. In a session called “Where Is My Customer on Their Journey & How Can I Best Engage?”, she’ll be guiding discussion and providing insight on some of the following topics:
- Recognizing your audience’s digital touchpoints
- Measuring your customer’s actions
- Determining the most efficient digital media mix that will have a maximum effect
- Strategies for combating challenges in cross-channel data analysis
These two lunchtime sessions are open discussions, so bring your insights, tips, and tricks, and take on the true meaning of Share!
Sessions: Both September 22 and September 23
11:45 am – 1:00 pm
Also on Wednesday, September 23, Deborah Carver, Content Marketing Manager, is presenting on a panel discussion along with representatives from Google / YouTube, BazaarVoice, and Wyndham hotels on the integration of search and social media. She’s excited to be speaking with her talented co-panelists about the following topics:
- The evolution of the new content, search and social ecosystem
- New YouTube + video content and social strategies
- User generated content and social amplification
- Engage with audiences across social channels
Deborah will be presenting a case study of our BrightEdge content amplification process — a system that we’ve used successfully for three different clients in three different verticals. Deborah’s written before about how search and social can be happily wed, and she’s excited to share the results of an innovative process using the BrightEdge Data Cube tool.
When we’re not presenting, we’ll be on-hand to chat, share, and learn more about BrightEdge, content, and the latest trends in search marketing at Share15. Follow us on Twitter @ninahale or use the hashtag #Share15 to stay in tune with all the education, advice, and general good stuff coming out of San Francisco next Monday and Tuesday!