NHI Welcomes Troy Lightfield to the Team

Troy Lightfield has been absorbing all Search Engine Marketing has to offer for the last six years, working with companies such as FindLaw and Brandpoint. Troy’s enthusiasm to dig into complex problems and willingness to tackle new things make him a perfect fit as a Senior Search Manager with Nina Hale Inc.

More about Troy:

What is your educational background?

Bachelor Degree. Liberal Arts for the Human Services. University of MN, Morris. Since no one ever knows what that means…it was a hybrid of Sociology and Psychology.

What lead you to Search Marketing?

Initially I wanted to be a website designer or developer but soon realized I was more interest in why, how and where people search. Probably stems from my educational background in sociology and psychology and wanting to understand people.

What are some of your hobbies/ What do you do in your free time?

Hunting, love good beer and cellar on a small scale, gardening and hope to add home brewing to my list of hobbies this winter.

What’s you favorite part about NHI thus far?

The diversity. Diversity in clients, staff and work. Everyone seems to have something unique to bring to the table.

What’s your favorite aspect of living in MN? And your least?

I love winter but hate that Minnesota has no real mountains to make winter more fun.

Favorite local restaurant?

Too many to name. But I do prefer restaurants that have a strong beer list to choose from.

Do you have a favorite band?

 AC/DC. They are the greatest band in the world.

What special qualities are you bringing to NHI?

Very open minded and value new ideas. Always willing to tackle something new and love digging into complex problems. I also take pride in my customer service skills.

Welcome to NHI Troy!

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