New Browser Size Analysis Feature Added to Google Analytics

As website visitors use an increasing variety of devices to access the internet, it becomes more important to understand how smaller browser windows may impact what visitors can see (or not see) when they come to your site. “For many people, the visible portion of the web page is much smaller than the screen resolution, because of excessive toolbars and other clutter,” wrote Google’s Gaal Yahas in Monday’s announcement of browser size analysis – an important new tool for optimizing your site’s content. “What is actually ‘above the fold’ on a web page is a significant factor to conversion rates,” wrote Yahas. “If visitors have to scroll to see an ‘add to cart’ button, or some other critical element, they may never get around to it.” To allow website owners and publishers to analyze the percentage of visitors who may be able to easily see vital page elements, Google has developed a new visualization tool that allows you to see which portions of your individual web pages are easily seen by visitors, and which portions are below the fold or falling off to the side. The new visualization tool can be found in Google Analytics, under Content, then in In-Page Analytics. When you click on Browser Size (upper right in this image), any portion of the page that falls below the fold will be shaded. When you click on Browser Size (upper right in this image), any portion of the page that falls below the fold will be shaded; you can click anywhere on the screen to determine what percentage of visitors can see that specific part of the page.  You can gain conversion insight by clicking Show percentiles Browser size analysis can alert you to pages that are losing conversions and allow you to make adjustments to page layout. According to Yahas, “this helps you understand how browser sizes are distributed – for example, if you choose to compare All Visitors with the Mobile traffic segment, you should see a substantial difference. You can also use this technique to compare different pages on your site. For example, if users on your goal page appear to have larger browsers than those on your landing page, this is a strong indicator that you are losing conversions because some pages in the funnel are not laid out in an optimal manner.” A dropdown to the left of Show percentiles allows you to view data by “visitors to the page,” “visitors to the site,” and Web users. Even the most compelling, engaging content and calls to action won’t do you a bit of good if visitors can’t see them.  By using this new visualization tool, you can adjust the placement of your most important content and features to ensure that essential material and conversion opportunities are easy for visitors to see and use.

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