Mobile Advertising: Change is coming…Are you Ready?

We all know the importance of mobile advertising. More and more consumers are browsing and making purchases from their mobile devices than ever before. It’s even estimated that as much as 44% of last minute holiday shopping this year will be performed on smartphones and tablets[1] Advertisers now have even more incentive to develop optimized mobile sites for their business; Google just recently announced that mobile sites or landing pages will now factor into the overall quality score of mobile ads.

To put it simply, you’ll need to have a highly optimized mobile page specifically for your mobile campaigns in order to maintain a competitive presence with mobile search traffic. The idea is to improve user experience for mobile users and in turn, will result in more traffic at significantly lower costs. By building a mobile page or site for your business, you’ll be able to prioritize your main goals and provide relevant information that would be useful for someone on the go. Read more about Google’s announcement on the Mobile Ads Blog Here. Use the Google Mobile Site Creation Tool: http://googlemobileads.blogspot.com/2011/06/mobile-ize-your-business-with-google.html

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